Charlotte Wallin / hello@maddielane.com.au

Maddie Lane was founded by Charlotte Wallin, whose lifelong love of French pâtisserie began in childhood. Growing up in Melbourne with French parents, French food and culture were a constant presence, from the language spoken at home to the flavours that filled the kitchen of her grandmother's apartment in Lyon, France.

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When Charlotte was small, her family spent some time living near Geneva, in the French-speaking part of Switzerland. She still remembers the small ritual of opening individually-wrapped supermarket madeleines at four years old. A simple pleasure that stayed with her.

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At eighteen, she began working in a French patisserie and discovered how much she loved the craft: the creativity, precision, and quiet rhythm of it. After building a career in journalism and marketing, she felt drawn back to making something with her hands.

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Maddie Lane is the result, a business dedicated to reimagining the traditional French madeleine. The business creates madeleine towers designed as statement pieces for weddings and celebrations, with more handcrafted products to come. It’s a simple idea built from a lifelong love of baking and a desire to bring a modern touch to a classic favourite.